I sketched out ideas taken from inspiration from the world of tank website, showing a story board for the website homepage. My concept is to engage the user at first instance, using Experience Design – Cognition, Sensory perception and Emotion. I was trying to get into a mans head and how they feel about machinery. Having the power to control a machine excites them, brings an adrenalin rush. I thought combining real images from the war and placing them in the game would incorporate more meaning to people.