Design process so far…
- My first idea that i had for the design factory brief was an App to help people live GREEN, and help with climate change. Originally i was thinking of my target audience being the older generation, but after further research i decided to aim my design at the younger generation
2. One of the most important factors of Climate change is educating people, helping them understand that they can make a difference. Our future generation rely on us to teach them and integrate the concepts into everything we do. They are excited to know what they ca do to help our planet.
3. At the design factory exhibition, one of the designs that inspired me for my design was the App for Mindful Shopping. The aim being to help shoppers make more informed choices about the products they purchase. Through simple layers of information, users can act on what matters to their health and the planet.
4. Thinking how my project could be more of an experience, i looked at the key elements. The first one being Cognition – making it easy to use by not over complicating it, knowing & understanding what they need to do and Educational, so they take in what they learn and apply it in real life.
5. The next element i looked at was Sensory Perception. I like the idea of using this bright colourful fingerprint to open the app and other sections within the redirect as an indicator. This engages the user by touch. I also thought a magical sound when activated would add to the experience and talking from Eddie earth to engage the user.
6. Eddie Earth is the icon for my app, he is happy, fun, encouraging and rewards the user to ensure the emotional beats are experienced in the product. Eddie earth will interact with the user, combining these elements with the idea of making learning about being GREEN, fun!
7. Joe here is who i am designing my app for- my typical audience. He enjoys learning about the planet, has access to the internet & Wifi and encouragement to live GREEN from his family. The app will be aimed at children of pre-school age between 3 and 6 years of age.
8. Parents, teachers and siblings are also part of my audience as they control if they will allow their children to use the app. Because it is educational, it will appeal to them in getting the message across to the children in a fun way. They can monitor their progress and praise them when they apply what they have learnt in the home.
9. People who could be excluded from my design would be like Ella here, who’s family cannot afford to have iPads and Wifi at home, or who’s family are not too interested in caring for the planet. In this instance, my App would be available in schools so Ella can still enjoy this product.
10. Here is a journey map of the user with my App design. It starts with the user feeling curious and opening the app, Eddie Earth is there to welcome them and show them around. They are kept engaged and taught how to be GREEN, they then apply it in the home and they are praised and rewarded by the parents.
11. Here are some of my thumbnail sketches showing how the layout could look in the app. The child can select a room in the house they wish to go in and it will take them to different lessons and questions by Eddie Earth. An Award will be presented and pop up on screen when they get the question right.
12. Eddie earths Eco-App is sustainable in the outcome of the product because children will be using and applying their new knowledge in everyday life. They will share this with their friends and family and set an example to their future generations, helping our planet.
Sarah Killick 