PW FRUIT WASTE
Tuesday 1st November: representatives of the three classes attend a briefing at PW, interview staff and try out working in the factory lines.
Over the week everyone researches food waste in general and any design campaigns to reduce waste of any sort. Or other design campaigns that may give insights and inspiration to this one. Add to blogs. Be ready to share.
Friday 4th Nov. begin to consider the potential anti-wastage campaign:
· What is…? – the current situation at PW
· What if…? – divergent ideas for a campaign to prevent waste
Tues 8th Nov onwards. Continue in groups to formulate potential campaign ideas.
After the one campaign is selected everyone leave their groups and work individually on their own design artefacts. These can be anything but must fit in with the campaign selected (ie use the strap lines, themes, colours etc chosen by client).
Deadline and crits will probably be in week of November 28th. (To be confirmed).
For learning outcomes/grading criteria refer to own year group modules:· HND 2 refer to Options module of your choice (but you must remain on the same one for the next Options project)
Reflecting on the project
When we was introduced to this brief, i was looking forward to researching how to communicate a strong message to workers of different languages by trying to put myself in their shoes.
After watching the clients presentation to its staff, it made me realise how i didn’t want to communicate my idea to the workers. Trying to explain a problem through material things and figures is hard to keep anyone focused and understand the problem. It needs simplifying this message…..
In a group we had to pass a number of pennies around and keep this going for a period of time without stopping. This allowed us to experience how repetitiveness can be very boring and hard work. On the second round, we had to do this in silence. This made the work even more tedious and unenjoyable without communication. This is a struggle some of the workers have due to a language barrier.
This made me realise that visual communication was to be very important for my project.
Whilst learning about the factory and the limitations with having a sterile environment, my first initial thought was to have a projector which is on the ceiling and evolves around the factory on the walls, like the ones in the cinema.
In my group we sketched emotions associated with wasted fruit and discussed what we want our message to be based around –
- Promote a positive attitude for the employees
- Think of reverse phycology
- Giving the workers a sense of pride and appreciation
These are the notes i made during other class exercises –